Realme was founded in May 2018, establishing itself as a smartphone brand offering devices with both a strong performance and a trendy design in the broad context of e-commerce. Realme products won wide recognition for their "Power" and "Style" immediately after the launch. In India, Realme created a sales miracle by selling 1 million mobile phones within 3 days during Diwali. Realme also broke the sales record on Lazada in Southeast Asia, and became the No. 1 brand in the mobile phone category of this platform. Within a year of establishment, Realme has already entered the markets of India, Indonesia, Vietnam, Thailand, Phillipines, Malaysia, Singapore, Myanmar, Pakistan, Nepal, Bangladesh, United Arab Emirates, Egypt, Italy, Spain, France, England, Russia and China.