Apple Inc. is a United States multinational corporation that designs and manufactures electronic equipment and software, based in Cupertino (California, USA) and another small in Dublin (Ireland). Among the best-known hardware products company it has Macintosh, iPod, iPhone and iPad devices. Apple was one of several highly successful companies founded in the 1970s he was one of the pioneers in the casual boss, a manager who no longer wears a suit and tie. Other companies with similar success great cultural aspects of the same period are Southwest Airlines and Microsoft. Steve Jobs often walked around the office barefoot even after Apple belonged to the ranking of Fortune 500 companies, this feature has become a distinctive element of the company trying to differentiate themselves from competitors.